5 Easy Ways to Refresh Your Marketing Strategy This Summer
Simple, impactful updates any small business owner can do
Why Summer Is the Perfect Time to Revisit Your Marketing
Summer is a natural midpoint in the year—a quiet pause between busy seasons, and a great time to reflect on what’s working in your business and where there’s room to grow. If your marketing efforts have started to feel stale, inconsistent, or overwhelming, you’re not alone. The good news? You don’t need a complete overhaul to make meaningful progress. Sometimes, just a few intentional tweaks can give your brand the boost it needs to finish the year strong.
These five strategies are designed for busy business owners who want to refresh their marketing in ways that feel manageable and aligned. No burnout, no overthinking—just simple steps that help you show up with more clarity and consistency.
#1 Audit Your Website for Quick SEO Wins
Small Updates, Big Visibility Boost
Think of your website like your digital storefront—it’s often the first impression people get of your business. But even the best websites need routine maintenance. A quick SEO audit can help you make sure your content is being found by the right people and that it reflects your current offerings and expertise.
Start by checking your page titles and meta descriptions. These are snippets that show up in search engine results, so they should be concise, keyword-rich, and easy to understand. Next, make sure each page has one clear headline (using H1 tags) and well-organized subheadings. These structure your content for both readers and search engines.
Pro tip: When writing website copy, use headings for structure—not just style. Avoid using headings to bold or size text. Headings should follow a clear hierarchy (H1 for your title, H2 for main sections, H3 for subpoints) to improve readability, accessibility, and SEO.
Don’t forget about your images—adding descriptive alt text not only improves accessibility but also supports your SEO. You can also scan for broken links or outdated information that might be hurting your credibility. There are several free tools you that can highlight quick fixes that can have big impact.
#2 Plan a Simple Social Media Calendar
Reduce Decision Fatigue and Stay Consistent
If posting on social media has started to feel like a scramble, you’re not alone. One of the easiest ways to reclaim your time and energy is to plan your content in advance. A basic content calendar helps take the guesswork out of what to post, when to post, and why it matters.
Start with a few broad themes—maybe you want to share helpful tips, client stories, behind-the-scenes moments, or product highlights. From there, brainstorm one or two ideas per week that align with those themes. Don’t feel like you need to be on every platform. Focus on where your audience is most active and where you feel most comfortable showing up.
Batching content (which we’ll talk more about in a moment) and using scheduling tools like Meta’s Business Suite or Planable can help you stay visible without being glued to your phone. With a little planning, social media becomes a tool—not a task list.
#3 Tidy Up Your Visual Branding
First Impressions Matter. Keep Yours on Point
Your visuals are an extension of your brand voice. They set the tone for how people perceive your business before they ever read a word of your copy. That’s why it’s worth taking a moment to ensure your branding is still doing its job—and still feels like you.
Start by reviewing your social media profiles, headers, and highlight covers. Are they consistent in color, tone, and style? Does your logo look crisp and intentional in every format? If not, a quick update in Canva can make a big difference.
Next, take a look at your branded templates. If you’ve been using the same graphics for a while, even a small refresh—like swapping in seasonal colors, cleaner fonts, or updated photos—can keep your content feeling current. Revisit your brand guidelines and make sure everything is aligned across platforms: your website, emails, social media, and marketing materials should all feel cohesive.
Strong visual branding builds trust, boosts recognition, and helps you show up more confidently—everywhere your business is seen.
#4 Batch Your Content Creation
Create Once, Show Up Everywhere
Content creation can be one of the most time-consuming parts of marketing—unless you batch it. Batching means setting aside focused time to plan, create, and schedule multiple pieces of content all at once, rather than creating each piece from scratch day by day.
For example, you might set aside one morning to write three weeks of Instagram captions, design five Canva graphics, and outline your next newsletter. By staying in one creative headspace, you get more done in less time—and the results are more cohesive and polished.
This approach also makes it easier to repurpose content across platforms. A tip you share on social media can become a blog post, then a section in your email newsletter, and maybe even a talking point in a client meeting. Batching not only saves time, it helps your content work harder and smarter.
#5 Organize Your Marketing Files & Tools
A Clear System Saves Time Every Day
Behind the scenes of every smooth marketing workflow is an organized digital workspace. If your Canva dashboard, Google Drive, or downloads folder is a mess, you’re not alone—but now’s a great time to clean it up.
Start by creating folders for your most-used content categories: client work, social graphics, templates, brand assets, blog drafts, etc. Rename files clearly so you can actually find what you’re looking for when inspiration strikes or a deadline approaches.
You might also consider bookmarking your favorite tools and dashboards—your scheduler, email platform, SEO tool, and content calendar—so they’re easy to access. These small steps help you stay focused and reduce the everyday friction that can slow you down.
When your workspace is clean and streamlined, your creativity has more room to shine.
Ready to Shine Brighter This Season?
Marketing doesn’t have to be complicated to be effective. Sometimes the most powerful changes come from the simplest actions—especially when they’re rooted in clarity and intention. Whether you update your website SEO, refresh your visuals, or just clean up your files, each step you take builds momentum.
So take a deep breath, pick one place to start, and give yourself permission to show up with confidence this summer.
Need help turning these ideas into action? Made to Shine Marketing offers personalized, done-for-you marketing services for small businesses, entrepreneurs, and nonprofits. From branding to SEO to content creation, I’m here to help you shine—without the overwhelm.
