What Makes a Great Social Media Post?
In a world where everyone is posting, how do you make your content stand out? Whether you're a small business owner managing your own platforms or just trying to be more consistent, great social media posts share a few core traits—and they’re not as complicated as you might think.
If your posts feel like they’re getting lost in the feed or you’re not sure what makes a good one, this guide will help. We’ll break down what makes a great social media post, how to improve engagement, and simple ways to stay consistent without burning out.
Why Social Media Posts Matter
Your social media presence is often the first impression someone gets of your business. It’s where people go to get a feel for who you are, what you offer, and whether they want to learn more. An effective social media post builds trust, encourages interaction, and supports your larger marketing goals.
Even a single post can:
Drive traffic to your website
Spark a conversation or share
Build brand awareness
Showcase your values or voice
But it only works when it’s intentional.
Use the SHINE Framework to Guide Your Posts
Here at Made to Shine marketing, I like to think about content using the SHINE method—a simple way to craft content that connects.
S - Stop the Scroll
Start with a strong visual or an engaging hook that grabs attention.
H - Human Tone
Be real. Use your voice. Let your values, humor, or personality come through.
I - Intentional Message
Every post should have a purpose. Are you informing, connecting, or inviting action?
N - Next Step
Include a call to action, even if it’s simple. “Comment below,” “Share your thoughts,” or “Read more.”
E - Engaging Design
Clean, on-brand visuals make your post feel professional and easy to digest.
When your post SHINES, it not only looks great but works harder for your business.
Common Mistakes to Avoid
You don’t need to be everywhere or go viral. But there are some habits that can hurt your visibility and impact:
Writing long, text-heavy captions with no clear takeaway
Posting inconsistently or only when you “have time”
Using overly generic templates or stock content
Forgetting to engage (social media is a two-way street!)
A Simple Guide You Can Use
Try this next time you create a post:
Hook: Start with a question, bold statement, or short story.
Value: Offer a tip, insight, or relatable moment.
CTA: Invite your audience to engage (comment, share, click, etc.)
Example:
“Struggling to stay consistent on social? You’re not alone. Here’s one thing that helped me: batch your content once a week and schedule it. Want to see how? Send me a message.”
Need Help With Social Media Marketing?
If you’re tired of winging it or wondering what to post next, you don’t have to figure it out alone. I help small businesses and solo entrepreneurs create strategic, on-brand content that actually works.
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